Focus the Fire 021 – Phone call vs. Email: Real business still requires real connections
Article 2: “Why a Phone Call Is Better Than an Email (Usually)” by Ross Mccammon (Entrepreneur.com Contributor)
- Consider whether this warrants a call.
- Is this your first crucial interaction? Yes, call.
- Do you need a quick yes/no, or do you need to understand how they feel about an issue? Yes, call.
- Send an agenda before the call just like a live meeting. This focuses everyone’s mind on the specific issues or outcomes you want to achieve.
- Set a time expectation. “This should take us about 30 minutes. I value your time so we will do our honor that with an efficient conversation.” This says (politely) let’s keep small talk to a minimum and get to work because we are all busy.
- Help people prepare by sending material they need to review in advance.
- Send a manual or automated reminder.
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